Plow & Hearth
Similar to many retailers, Plow & Hearth’s e-commerce business expanded during the COVID-19 pandemic. However, a growing number of customer returns began to pile up in their facility, thereby leaving less room for forward fulfillment.
Plow & Hearth was in need of a partner who could both solve for the short-term overflow and address the entire returns lifecycle down the road. Enter Optoro! By activating Optoro’s Returns Experience, Returns Management, and Recommerce solutions, Plow & Hearth introduced a customer-facing returns portal, outsourced returns processing to free up space, and gained access to resale channels to help improve recovery on returns.
Since this was Optoro’s first client to implement the full-service solution, the Marketing team was tasked to spread the word.
Returns are heating up.
Case Study Circulation
Developed a campaign plan to drive users to the Plow & Hearth case study on the Optoro website. Included website pop-up banners, search engine ads, animated social posts for both companies, email copy and distribution schedules, sales enablement materials, LinkedIn Product Page quotes, and more.
Results: 5K social impressions, 4.30% engagement rate, 2.5K page views
#ReturnsReport
Outlined, produced, and promoted a webinar as part of Optoro’s branded “Returns Report” series. Segment featured Plow & Hearth’s CEO, Leslie Newton, to discuss why a seamless returns experience is critical to creating a positive customer touchpoint and driving brand loyalty.
Results: 350+ video views