eBay
eBay is a global e-commerce leader that connects millions of buyers and sellers in more than 190 markets around the world. The company’s mission is to enable economic opportunity for all individuals, entrepreneurs, businesses, and organizations.
In partnership with the City of Akron, Ohio, eBay launched its “Retail Revival” program back in 2018. Today, the program empowers small businesses in 5 different cities to deepen their local roots by expanding their global reach online. The goal is to help sellers fuel long-term success, bolster economic health within their communities, and create new jobs.
So, how did the Edelman D.C. team spread awareness of this new initiative? We told everyone these sellers’ doors were “Always Open on eBay.”
Main street happens here.
Seller Spotlights
Launched a series of videos to highlight both individual small business owners and the program as a whole. Promoted organically on eBay’s social channels and paid media, plus in press pitches.
Results: 1K video views
#RetailRevival
Created a robust digital content calendar to kickstart the #RetailRevival campaign. Consisted of press releases, blog posts, seller testimonials, event recaps, statistics graphics, and more.
Results: 700+ engagements
