Hilton
Over the last century, Hilton has grown from a single hotel in Cisco, Texas, to more than 6,500 hotels and 18 brands in 119 countries and territories, with a vast portfolio to offer exceptional experiences for every type of traveler and trip. It is considered the fifth largest hotel chain in the world, and at the time, was the largest client account in the Edelman D.C. office.
Hilton’s brand values are:
Innovation. They have guest-centric innovation in their DNA, leading to many industry firsts such as hotel room TVs, underwater rooms, and piña coladas.
Sustainability. They abide by their “Travel with Purpose” initiative to reduce electricity, carbon emissions, water consumption, plastic usage, and more.
Team Members. They treat their Team Members like family, and wouldn’t be where they are today without their hard work and dedication.
2019 marked the hospitality company’s centennial and the client ask was simple: make a big splash.
100 years of hospitality.
Team Members Matter
Scripted, produced, and directed celebratory video to showcase the Great Place to Work U.S. win. Asset inspired other winning countries’ Team Members to record and share their own videos.
Results: 123K video views, 2K engagements
#Hilton100
Developed original content including Instagram Stories series, branded hotel flashback photos, infographics, executive content, short scripted videos — all leveraging the trending hashtag.
Results: 80K+ hashtag uses
The Hilton Effect
Landed an exclusive partnered content piece with Fortune to commemorate 100 years of Hilton history and “firsts” in hospitality. Other top press hits included CNN, Forbes, and Travel + Leisure.
Results: 150+ press mentions
